Whether you aspire to become an independant Coach with your own business, or you're already a Coach running your own business, here's truth we can both agree on:
You have to sell.
You cannot not sell if you're to pay your way and stay in business.
How effective you are at positioning the value of your proposition is not only vital to your immediate and short-term survival, it's crucial to your medium and long term success.
Not only that, in the Coaching sector, because of the intangible nature of the service we provide, you have to sell in a way that positions YOU as a highly credible expert who stands apart from. your so-called competitors in a way that makes you the only Coach the prospective client wants to work with.